Colors that sell

Colors that sell : tried and tested color schemes
Jill Morton. | Colorcom | 2004 | PDF | ISBN : 0970912544 | 1 MB | 154 pages

This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations – from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra – are illustrated and analyzed.
Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo.


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